Hailing from Boston, The Lights have a folk-rock sound and a major stage presence. Taking a big step forward with their debut album, the band sought out a visual style that could underline their indie East Coast vibe. Working closely with the band, I created a visual system to evoke nostalgia and romanticism. This branding campaign spanned the artwork from cover to cover and for each song, including personalized illustrations, and a full docket of materials for promotion, marketing, and social media.