Montisa
Montisa, a 100-year-old business, sought out a strategy to move their brand into the future of furniture design. Their new look centered around using a bold brand color and contemporary office photography. By combining their industrial furniture with a fresh, relevant aesthetic, these new images felt true to Montisa’s roots while at the same time modern.
Studio: Square One Design
NeoCon
After stepping forward with their new brand, Montisa took another big leap with a showroom at Neocon, a furniture and interior design focused event that has a 50,000 person draw in the heart of Chicago. This exhibition space included light woods, bright and cheerful colors, and many modern elements to surround Montisa’s featured pieces.
